ผลการค้นหาคำว่า social marketing

Today’s internet users are bombarded with content. As a result, they are tuning out the noise and raising the bar on the content they choose to pay attention to.For social media marketers, this means that it is more important than ever to understand what content will resonate with target groups and which will fall flat. Without good ways to identify the content preferences of target groups, t

Small business owners are a bit more optimistic about the future, but they still worry about what it holds for them.Optimism of small U.S. businesses rose to its highest level in more than four years this month, according to the National Federation of Independent Business’ small-business optimism index. The index rose 0.4 point to 94.3 from 93.9 in January. The federation reports that the Februar

Video consumption, both online and mobile, is growing. And growing rapidly. According to research by Experian Hitwise, UK visits to online video sites grew by 36% between September 2010 and September 2011, and in September 2011 there were over 785 million visits to video sites from the UK internet population, accounting for over 4% of all internet visists. With smartphones continuing to grow in p

In thе new age оf Web 2.0, traditional web bookmarking іѕ no longer good enough tо meet moѕt bookmarking needs. The fact is, usіng уour web browser to

Social marketers are getting more focused and sophisticated in how they are integrating community into their owned digital assets. While this is a great headline for the results of ComBlu's third annual, "State of Online Branded Communities" Report, it is tempered by an overall lack of growth in the adoption of community best practices since last year's study.Our study started three years ago whe

Recent reports suggest that as much as marketers like social media, they’re not spending proportionately on the new channel.A new report from Pardot -- focused on B2B marketers -- finds a different problem. Enterprise marketers are spending millions of dollars annually on social marketing, the cloud marketing automation software vendor finds, although nearly 30% are not tracking the impact of suc

Social media marketing is hailed as an inexpensive way to engage an audience -- but how many marketers know the amount of revenue they've generated from Facebook? Or how much they've invested in the network?Check out these 8 tactics you can use to measure, improve and justify your Facebook marketing. We've pulled examples from measurement experts, social marketers and industry research to show yo

Being in the social space is no longer enough. Although having a social profile is important for brands, the real value of social networking is in the analysis of social conversation, and many brands aren't getting enough analysis. Rather than looking to profile or product 'Likes', experts believe brands need to analyze entire conversations, retweets, shares and the like to determine how a campai